You’re a food blogger! Whatever do you need an email list for? You already write everything relevant in your blog posts and an email list would just be another complication! But what if I told you that it’s never too soon to start an email list because you simply can’t afford to turn down that kind of business. Would you take another look then? Here’s why you NEED an email list now!
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Benefits for you
#1 You own your list
There are so many blogging gurus out there that preach this fact full time: you own your email list. If Facebook, Instagram and Pinterest limited your accounts tomorrow, you would have no way of ensuring that anything you wrote ever got seen again.
Just let that sink in for a minute.
Facebook is already moving this way; in fact, to get your latest recipe post in front of an audience – even your own followers! – you really need to be paying to boost the post. Please don’t. It seems to me that if we all start doing that then the next thing will be a rise in boost prices, then another, then another…
The sad fact is that anything you post on Instagram or Facebook is controlled by their clever algorithms, which look at which posts are already the most popular and push them further up people’s feeds – to the detriment of smaller bloggers down below. It’s a vicious circle you can’t break.
But with an email address, where people have willingly given you their contact details, you are free to get in touch with them any time you like and you know that they are open and receptive to what you have to say. Your message will be right there in their inbox for them to open – rather than buried in a newsfeed way at the bottom…
#2 It’s the quickest way to make money!
We can’t be giving away our best stuff all the time; sometimes we need to make money too. And that’s where your email list comes in: if you’ve got a really great product you want to sell (a kitchen tool, e-cookbook or online healthy-eating course) then you should start with your email subscribers. After all, they’ve chosen to follow you because they like your recipes. So why not give them first dibs on your paid products too?
It’s a fact that your email subscribers are the most engaged followers you have and thus they are so much more likely to buy from you than anyone else. If you’re not sure though what it is that they’d like to buy, then ask them! They’re engaged – and they’re also extremely helpful 🙂
[clickToTweet tweet=”Your email subscribers are ready, willing and able. But are you?” quote=”Your email subscribers are ready, willing and able. But are you?”]
#3 You can tailor your recipes to your fans
This feeds off point #2 above; if you know what your followers want to see then you can darn well make sure you’re delivering. When I started my food blog all about six-ingredient recipes, I posted all kinds of dishes. But then I realised that my audience wanted to see more meals (harder work for me but much more valuable for them). So I switched my focus to creating new, flavourful and clever dinner dishes with just six ingredients in them – and my followers loved it.
#4 You can try out new ideas
Tired of only posting recipes? Want to write a restaurant review/kitchen-product post/top ten favourite ingredients? You have a ready audience to send all of your words to, and, if they like it, you can expand your enterprise to include more of it on your blog. (In fact, if you post some VIP material only for your subscribers, then they’ll feel more appreciated, too!)
#5 You can talk to your audience directly and get valuable feedback along the way
Where else can you say “hey guys, I’ve got this new idea…what do you think?” and actually get feedback?! If you want to know what problems your followers have in the kitchen, then create a quick poll in your newsletter. Readers love interactive posts and the chance to give something back.
#6 You can foster that level of trust
Being able to share information about your life, background and work with a smaller, tailored audience, helps build that level of trust that is so vital to selling. Be open, be honest and above all, be you.
Benefits for your followers
#1 Keep up to date with favourite blogs
There are a few blogs I follow where I like to keep up to date with all the latest happenings. I mean every last post. And by subscribing to their email lists and getting their newsletters in my inbox, I am alerted every time they post something new. Which I then inevitably binge read immediately!
#2 Store recipes in one place
If you do have a favourite food blog, like I do, then you can put all the email communication from that blogger straight into a folder in your email account and go back later to look through and pick your dinner. It’s like your own online recipe book!
#3 Learn more about the blogging industry and what happens behind the scenes
If you’re receiving a newsletter from a food blogger, then you’ve probably noticed that the email is much more casual than the formal paragraphs on their website. You’re much more likely to see the real person behind the blog and learn more about what they actually do day to day by subscribing to their list. You’d be surprised how many bloggers simply feel the urge to communicate and so do so – immediately!
As a food blogger, this is invaluable for you to learn more about the industry that you are joining.
If you’re ready to take the plunge, then why not check out some of the brilliant email automation services out there? You can get a basic package with most of theme that’s completely free and perfectly serviceable for all your needs. By the time your list has grown to the size where they want to charge you, you’ll be making so much money off your list that the two will cancel each other out anyway!
I use MailChimp for this site and my own food blog. I find it is really easy to use, even for total beginner technical people – like me! Other popular services are ConvertKit and MailerLite; have a browse of their websites, try a few demos and free trials and pick your favourite!
Ready to start your own email list?