*With FREE Media-Kit Template*
All food bloggers dream of partnering with famous brands and writing and developing exciting recipes to grow and hone their blogs and skills. But as soon as you start exploring brand connections, you’re likely to come across the term “media kit”. The brands will request one as the easiest – and most professional – way of getting to know you. But whatever should you include? What does one even look like? Here’s the Anatomy of a Media Kit and you can download my FREE template at the bottom of the page.
This post is the first in a series about Partnering with Brands, by regular contributor Jenna Urben who blogs at The Urben Life (clever name!). Jenna’s background is in marketing and advertising and she’s worked with a whole host of big-name brands – so she knows what it’s all about!
You can read the other posts here:
Thanks, Jenna, for this extremely useful series!
Why you need a Media Kit
Plain and simple, if you’re a blogger interested in working with brands, then you need a media kit.
It doesn’t have to be multiple pages long, it doesn’t have to cost you an arm and a leg, and it doesn’t need to stress you out.
A media kit is like a resume for bloggers. As you grow and partner with brands, your media kit will become your best friend. In short, it tells potential collaborators who you are, what you do, and who follows you.
You can find plenty free media kits for download with a simple Google or Pinterest search. I recommend downloading one of them then put your twist on it (or you can download a foodie one at the bottom of this page!). Three great editing resources are Photoshop, Word, and Canva.
You can download a FREE Media-Kit Template below to use in your own blogging!
My Media Kit
I have wasted so many hours trying to edit the perfect media kit. The thing is, brands just want an easy page to understand what you’re all about. Start with the bare minimum then let your creativity flow when it comes to making your kit engaging. You want brands to be excited to work with you!
In the past, I have sent over two separate attachments, my media kit and then my rate sheet. Recently, I combined the two into a one-page, comprehensive media kit, including my rates. I recommend doing this as soon as work and/or rates have been discussed (even if only briefly). You can always negotiate and find a happy middle ground later.
Generally, I don’t send my media kit until it is requested. You don’t want to send an email pitch including your rates right off the bat because if their budget is lower than your typical rates, you may get ignored without even having a conversation. Your goal should be to have a clear, direct, and honest back and forth with a brand in hopes that the project makes sense for both of you.
What to include
This is where you should include a short bio including who you are, what your blog is about, and why your readers keep coming back
Make sure you include your email and blog URL
Some bloggers like to include their headshot or photos from previous projects
Average Monthly Page Views & Visitors
If you’re not including any other demographics or stats, these are nice to include
List relevant social platforms you are active on and how many followers you have on each
Include either a list or logos of brands you have worked with
Like I explained above, I like the ease of simply sending over one attachment
WANT THE FREE MEDIA-KIT TEMPLATE?
Start getting those sponsored posts now by sending off your mouth-watering media kit!
The biggest key tips I can give regarding media kits are: keep them brand-focused and update them often. If your media kit is ready to go, you won’t have to spend valuable time editing.
Ready to pitch to your dream brand? “Best Practices when Partnering with Brands” is COMING SOON!
Have questions? Comment below and let us know!