When you’ve got your website up and running and you’re starting to attract the crowds, you want an easy way to keep an eye on that traffic. Luckily, there’s a handy tool called Google Analytics that does all the hard stuff for you – and setting it up for your website is as easy as 1-2-3-4-5!
Note: before you follow the steps below, you will need to have a live website and a Google Analytics account.
When you have both of those up and running, read on.
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How to Set Up Google Analytics for a WordPress site
Step 1: Add the MonsterInsights Plugin
In your WordPress dashboard, go to Plugins >> Add New and then search for “Monster”.
This is what comes up. See the first entry?
Click on Install and then Activate.
Step 2: Authenticate your Google account
Look at your dashboard again; there should be a new menu item called “Insights”. Click Insights >> Settings >> Authenticate with your Google Account.
It looks like this:
Step 3: Sign in to your Google Account
The plugin will automatically open a new window for you to sign in to your Google account. Do that now.
Step 4: Allowing access
A new dialogue box will pop up that asks if you allow MonsterInsights to access your Google account. Hit Allow.
Step 5: Select the profile you want to analyse
MonsterInsights will now ask you to Pick a Profile to track. You simply select All Web Site Data from the dropdown and then click Complete Authentification.
That final screen looks like this:
You have now successfully set up Google Analytics on your website and you can Verify Credentials.
But wait, what is it for? Well, I’m glad you asked!
Things you can do with Google Analytics
If you go back to your dashboard any time and click on Insights >> Reports then you’ll get a screen like this:
At first it will all read “0” because you’ve only just set it up (and it takes a couple of days to catch up) but soon, you’ll be able to:
- see how people found your website (did they go through a search engine, social media or direct with your URL?);
- see how many people have visited your site and how long they hung around;
- see which pages are getting the most visits;
- see which keywords are performing well for you;
- see which pages people are entering on (landing pages) and where they’re leaving (exit pages);
- see how your adverts are doing (if you have any).
This is really only a snapshot of what Google Analytics is capable of, and of course you can delve much, much deeper into it if you need to.
If you’re not using it yet, then it’s time to install and start checking your traffic so your blog can begin to grow.
Are you using Google Analytics yet?