As a food blogger, you know that you should be regularly posting photographs of your work on Instagram. It’s a great way to get followers, reach out to sponsors and chat with other bloggers in the field. But after months of trying and honing your photo technique, you’re still not able to post pictures of the quality you would like. Your photographs, while #authentic and #real, just don’t cut it in the crazy world of food photography. Surely there must be a secret no-one’s telling you about Instagram?
Pin me for later!
Great news: there is!
And it’s a really simple one:
The really stunning photographs were not taken on mobile phones. *Cue gasps of surprise*
Many people, me included, use Instagram as a way to draw visitors to their websites. When I post a new recipe (every Wednesday, thanks for asking 😉 ) I want to send a crowd of people over there to take a look. So I might post something like:
“new recipe on the blog today is this…..blah blah blah…stuff about why my recipe rocks”.
Then I post a few awesome pictures of the recipe to catch eyes, followed by the link to the recipe and a number of well-chosen hashtags.
But I took the recipe photos on my DSLR, not my phone, as I wanted to upload them to my site. So those are the ones I share on my Instagram (just email them over to yourself; Instagram doesn’t let you upload pics if you visit on a laptop).
And, funnily enough, the lighting is great, the composition is great and the photo is just generally, well, great!
Much better than if I’d just grabbed my phone.
More reasons this is a good idea
The fun doesn’t stop there. If you’re using a photograph from your camera and computer then you can pretty much use it to do anything you want:
Like to include your logo in all your photographs?
No problem, just set up a template in a programme like Canva and stamp the same logo on everything.
That’s my Easy Eggs Benedict with Smoked Salmon stamped with a logo for the food-bloggers’ campaign No Waste Within.
Want to use a very specific filter or editing technique?
Easy. Do it on your computer in advance.
I used to always edit my Instagram photos by adding the name of the dish.
Celebrating a specific holiday/food day/event?
Design a custom graphic that shows your support and spreads the love.
As far as I know, there is no National Asparagus Day – but a girl can dream. I ran this one up on Canva.
So there you have it. The secret no-one’s telling you about Instagram.
Don’t believe everything you see.
What’s your Instagram style? Share it in the comments!