If there’s one thing that every online entrepreneur dreams of, it’s having a post go viral. As a food blogger, it’s possible to drive incredible traffic to your site if you can just post that one recipe, video or photograph that gets the right attention.
But if you think that taking over the Internet is something that only the big power bloggers do, then I’m here to tell you that anyone can do it – you just need to employ a little guile. Here’s how to go VIRAL as a food blogger.
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#1 Take an outstanding photograph
Really, this goes without saying, but food photographs these days are stunning. If you get the shot right, capture that particular drip of fudge sauce, display a beautiful meal symmetrically, line up your produce in a rainbow or capture the “hygge” then you stand a good chance of it being shared and shared again.
#2 Give the people what they want
If you want people to share your content, re-pin, tweet or subscribe, then think about what it is they want. Do they need help with a particular task? Would a demo or walk-through help? Can you solve a common problem?
[clickToTweet tweet=”If you don’t know what your readers want, ASK THEM!” quote=”If you don’t know what your readers want, ASK THEM!”]
#3 Shoot an amazing video
Just spend five minutes on Instagram and you’ll be blown away by the video quality – from amateurs! Software such as Adobe Premiere Pro has made it so much easier for us food bloggers to publicise our content and it seems that those of us who aren’t directing our own recipe films are still embracing Facebook live, Instagram stories, YouTube and webinars.
#4 Think of a new way of doing something old
Update a classic or simplify a favourite – e.g. the two-ingredient pizza dough that has stormed the blogosphere.
#5 Share, share and share alike
Writing a great recipe or article is only the first part of the job; you have to spend at least as long promoting it afterwards – some say up to five hours per post. Then, you need to think carefully about where you share it and how – because not all social media was created equal!
Pinterest is perfect for food bloggers because it is traditionally used for Joe Bloggs to find something new for dinner. Make sure your Pinterest account is set up to maximise your visibility. By the way, Pinterest is technically a search engine, not a social-media network, so you need to respect it like it’s Google.
Facebook is notorious for burying non-boosted posts at the bottom of newsfeeds so you’re probably wasting your time promoting your content there. BUT if you have an active and engaged Facebook group then they’ll be the perfect audience to hear about your new recipe.
Instagram is a great way to post behind-the-scenes photos as you go through the recipe-creation process and a fabulous piccie afterwards too, but while you might get lots of love, you can’t expect it to guarantee a whole lotta click-throughs.
Foodgawker and Tastespotting feature only the very best food photography on their sites; it’s a great way to get spotted by sponsors, advertising agencies and other food bloggers – but possibly not so well known to the general public.
There are also a number of good habits you can get into to give your posts a head start:
- longer posts – Yoast prefers articles with 300 words or more;
- design infographics using a programme like Canva – visuals sell better;
- format your post as a list – like this one! It’s easier to digest;
- make your recipe or blog post practical or useful so that people just have to save it;
- make it easy to scan your articles by breaking them down with multiple headings and subheadings – these are more likely to be read through, and shared;
- clever headlines (such as “outrageous chocolate cake” or “naughty but nice peanut sauce”) are sure to grab the attention of your blog’s visitors – and more eyes on the post means more opportunities for sharing;
- with any blog or recipe post, include sharing buttons and a clear CTA (call to action), telling your readers what you want them to do.
Have you ever had a recipe go viral? What’s your best trick?