This article is part of my Recommended Resources series which helps food bloggers choose the right products and resources to grow and monetise their blogs.
Let’s talk about an easy way to get more readers for your blog, regularly.
Lots of eyes on your blog means money in the bank with the potential to target new customers with mailing lists, courses, and other products. And today I’d like to tell you about a great way to get those NEW visitors to your site using a smart combination of the food-blogger’s best friend, Pinterest, and MY new best friend, Social Warfare Pro, the WordPress plugin.
By the way, this post contains affiliate links which means that if you click on them and/or buy something, I may earn a small commission – at no extra cost to you. If I’ve listed the product on my website then you can be damn sure it’s something worth having or I wouldn’t recommend it. For more information, check out my Disclaimer.
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Why Pinterest and Social Warfare Pro together?
Well, if you’re a food blogger then you’re bound to be on Pinterest. If not then you need to read this and this now. Pinterest is not a social-media platform, it’s a search engine which means FREE advertising for you.
A big part of your Pinterest strategy should be to create eye-catching pins of your recipes or other food-related articles (reviews, products etc.) and to pin them to a combination of your own and group boards, either manually or with a scheduler like Tailwind or BoardBooster.
Then, hopefully, when new people see your pins, they repin them ensuring that even more people see them, and also click through to your site and cook your tasty recipes. After all, that’s what being a food blogger is all about.
But that’s only half the process. If a visitor lands on your website through a pin, a direct link or an email, then they might come across all sorts of new recipes that they haven’t seen pins for.
And that’s where Social Warfare Pro comes in. A successful blogger doesn’t just create new content all the time; they create new content that their readers want to share with the world and then they make it easy for them to do so with a smart plugin like Social Warfare Pro.
Social Warfare Pro is an easy plugin to upload and use straight “out of the box” and it produces the most eye-catching buttons to help readers pin your content to their profiles. So they’re helping you by sharing material from all across your website – without going elsewhere to do it every time.
[clickToTweet tweet=”Having the right plugin is the difference between having your audience share your content – and not. It’s that simple.” quote=”Having the right plugin is the difference between having your audience share your content – and not. It’s that simple.”]
By the way, if you haven’t started your blog yet, then be sure to check out my post on how to start a blog in just 15 minutes. Wow.
When I started using Social Warfare Pro, one of the first things I did was to add a ‘most popular posts’ widget to my sidebar (if you’re on a phone, you can find it at the bottom under the subscribe box). With Social Warfare Pro, you can see how your posts are performing and being shared – and more importantly, so can your audience. It’s a fact that if people see a post performing well, then they are more inclined to share it again – a growth spiral.
What is a growth spiral?
Let’s say, for example, that one person reads your recipe and loves it. They decide to share it on social media and two more people see it. Then they decide to share it on social media and two people see each of theirs (4 in total). Then they decide to share it on social media and two people see each of theirs (8 in total).
You get my drift? Ok, not everyone that reads your recipes will share them. And it’s not quite as rigid as 1 becoming 2 becoming 4 becoming 8.
However, it is the case that each time your content gets shared, it reaches a wider and wider audience and the size of your reach grows bigger and bigger, like an ever-increasing spiral.
A growth spiral.
But don’t worry, if you have a post that’s not doing so well, you can also turn off the function until you hit a share total you’re proud of 😉
Three reasons why you need to try it
Unlike other social Plugins I’ve tried, it doesn’t slow your site down. According to bitcatcha.com, half of us won’t wait 2 SECONDS for a website to load. If your plugin slows your site down, you actually lose visitors. Social Warfare Pro is “lightning quick”.
Not only are the sharing icons very sleek, they show up beautifully and clearly on any kind of screen – laptop, tablet or phone.
You can choose if you want the buttons to appear before, during or after a post or recipe or as a floating sidebar.
And there’s more:
content protection to stop hackers overwriting your links and pinching your business (the Frame Buster Plugin);
customisable buttons to match your branding colours;
social proof (Share Recovery) for if you switch domains or upgrade from http to https. That means your social-media tallies will be carried over if you change the name of your website so that you don’t have to start from scratch with numbers of followers;
“click to tweet” enabled;
image hover “pin” button so that your readers can send your content straight back to Pinterest;
excellent support from the social-warfare team.
Casting a wide net
And it doesn’t just work for Pinterest; Social Warfare Pro is compatible with 15 different social-media platforms including Instagram, Facebook, Google+ and Yummly. This makes is as easy as pie for your readers to send your content to their favourite social-media channel.
How do I get it?
Social Warfare Pro is just $29 or about £20 a year, which will hardly make a dent in your weekly food-shopping budget. If you’re serious about getting your recipes in front of a wide audience, then having the right “arsenal” is vital.
What’s your favourite plugin for sharing your content?