We’re all about the traffic today as I’m giving you a rundown of some easy ways to drive traffic to your new blog for FREE. While this site focuses primarily on food blogs, this is one of those articles that applies to so many entrepreneurial fields. So read on if you’re ready for a traffic explosion!
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Did you know that experts say that for every post or recipe that you publish, you should spend 5 hours promoting it? That’s huge! And it’s where new bloggers fall down, because not only are we not aware of what we should be doing, but we wouldn’t know where to start!
Luckily, there are three areas where you can start promoting your work RIGHT NOW and driving more traffic to your delicious food and articles. Here’s the rundown:
#1 Use FREE publicity
There are many ways that you can spread your influence without spending a penny:
Take part in recipe-sharing days in Facebook groups
How many Facebook groups are you a member of? 3? 20? I’m a member of over 100. I use them for all sorts of things: to keep up with food trends, to foster business relationships, to learn the latest tricks to use on Pinterest, and, of course, to promote my content.
There is a small number of groups (maybe 15?) that I regularly post in as part of their promotional programme. I used to do it religiously with my food blog, The Food Brood, and now I find I do it just as much, if not more, with this site. I keep a spreadsheet of when their promo days are and if there are any rules/guidelines I have to adhere to, such as removing my preview or only posting in a comment thread, rather than the main group. Some groups are quite relaxed and allow you to post whatever, whenever, and in some groups you have to wait to be prompted. Either way, it’s a fantastic way to reach your target audience and I find that I get a real boost of traffic whenever I do so.
Start actively using Pinterest
If you’re not using Pinterest yet then man, are you missing out! Pinterest is the food-blogger’s best friend (and it’s a pretty great friend to other sorts of bloggers too). If you’re not aware of the fact, then let me enlighten you: Pinterest is a search engine, not a social-media platform, which means you have to treat it like Google and give it a little respect. If you can pin regularly to your profile and offer valuable, eye-catching material for your audience, then Pinterest will actually reward you for your efforts by boosting you up the food chain. Go on, search #growyourfoodblog now – they’re all mine!
Get on Foodgawker
Not just Foodgawker, all of the recipe aggregate sites are great for getting fresh eyes on your site. If you can take a stunning photograph of your food (no matter how good the recipe!!) then you can get onto these big sites and will be blessed with new traffic from the get-go.
Related: How to Get on Foodgawker
#2 Steal someone else’s readers (in the nicest possible way)
If you don’t have enough of your own readers yet, then go out and find someone whose interests align with yours. Chances are, their readers will want to look your way as well.
Comment on other blogs
This is one of my favourite things to do. Think about who you really admire in your field – who is the pinnacle of success? Make a habit of checking their site regularly (get their RSS feed so you’re notified of new posts) and then when something new pops up, comment on it. And not in a “cool post” kind of way, but in an insightful-adds-real-value kind of way. Not only will the other commenters and readers take notice, but also the main blogger will spot you and might even take a look at your work in return. It’s all about getting the blog world to trust you and turn to you as a valuable source of information.
Write a guest post
They say that as soon as you start writing your own posts you should be offering to guest post. There’s a whole etiquette to the guest-posting process (which I won’t go into here), but basically, you write one of your stellar recipes or articles for someone else’s blog and they publish it and promote it for all of their followers…who then think “wow, this blogger is amazing!” and hop on over and start following you, too.
The more guest posts you can do early on, the better. Get your name and your work out there, even if you feel you’re not yet qualified to.
Related: 5 Ways to Deal Imposter Syndrome
#3 Cast a wider net
The more people you can talk to, help and involve, the bigger your blog will become. So think about some ways to draw in the crowds.
Either take part in a recipe roundup, where you provide the recipe that will feature on someone else’s site, or write your own and ask for contributions. Both ways can be beneficial to you as a blogger; if you’re featured in a roundup then there will be a link to your recipe and so interested parties will (hopefully) click over to your blog. Meanwhile, if you write your own roundup, you should alert all the featured bloggers when you go live and – chances are – most of them will share it for you, with their own readers.
Related: How to Write a Recipe Roundup
Interview a power blogger
I am learning so much about blogging by interviewing working food bloggers for Food Blogging Collective. Between my Blogging All Stars series and the new Knowing Your Niche Podcast, I have the opportunity to talk to some really influential peeps (does anyone still use that word?!). What’s more, they are all usually kind enough to reciprocate and either interview me or promote our interview on their own site and social media.
Related: Food Bloggers – Archives
So now you’ve learned 3 easy ways to drive traffic to your new blog with 7 different individual approaches you might consider to reach your audience. Try one for a while and see how it goes, and don’t be afraid to adapt and learn along the way.
What’s your most successful method of promotion?