This is one of those lovely short, sharp blog posts that gets right to the point. Because frankly, if you’re reading this it’s because something is not working. The biggest mistake you’re making on Pinterest is: not thinking about your audience.
There. I said it.
It’s so easy to get carried away with rich pins, beautiful graphics, keywords and board organisation that sometimes you forget the customer comes first. Remember, Pinterest is not a social-media network, it’s a search engine. If people see your pin and they don’t like what they see, they won’t click through to your site.
Pin me for later!
So, where are you going wrong?
#1 Not using user-friendly search terms
Yes, I know that recipe uses 12 types of beans but are people really going to search for “12-bean casserole”? Ok, bad example but you get my gist. Think like a customer when you add your keywords.
#2 Not optimising for mobile
Pinterest displays beautifully on mobile – but do your pins? Bear in mind that if people are searching for easy dinner recipes then chances are they’re doing it phone-in-hand. Take a look at how your pins and your profile look on your phone.
#3 Not posting regularly enough
Pinterest is a long-term investment. If you want instant gratification then try Instagram (the clue is in the name!). You need to plug away pinning for a few months to really see if it’s working for you – and then check your analytics to see how! Which brings me to:
#4 Not checking your analytics
If you are not regularly looking at your Pinterest analytics to see which pins are driving all your traffic, then how do you know what’s working and what’s not? If you don’t have a business account already, convert your personal one NOW and start checking those analytics.
#5 Not carrying through on your promise
This should be a big fat no-no! If you want someone to click through to your food blog then make sure the link works and that they actually get what they came for – a delicious recipe they can enjoy time and time again.
Make sure you’re doing everything you can to maximise your visibility on Pinterest and you’ll be seeing an improvement in no time.
[clickToTweet tweet=”Don’t forget your readers. Without them you are nothing.” quote=”Don’t forget your readers. Without them you are nothing.”]
Have you had a rearrange of your Pinterest lately?