Hi, I’m Emma, a regular home cook, like you.
Let me start by saying I love food blogs. As in, looooove. I positively drool over the tempting photographs; I savour each and every ingredient and I devour other people’s home lives, families, celebrations and menus. Then, of course, I have a go myself.
So, one day, I decided to start my own. You see, I’m an academic by training and a wife, mum, and businesswoman by fate. That means I write, I create, I teach, I organise and I guide on a daily basis.
But my daily grind just didn’t cut it. It wasn’t BIG enough for me. I wanted to inspire people.
So I decided to pursue my passion, food, and teach others what I know.
And when my maternity leave with my second child came to an end, I didn’t go back to work. Instead, I gained the freedom to research, explore, and yes, to inspire.
This is the result.
But this is not just another food blog. Oh, no. You see, while I admire each and every blogger out there (see ‘looooove’), I didn’t want to write a food diary. I don’t believe that what I have to say will sound, look or taste any better accompanied by a photograph of a sunset. This is also not the story of how I overcame a big dietary restriction, as I (luckily for a foodie) don’t have any. No, what I wanted to do was help people cook from scratch, every day.
Just good food made easy.
So I started my blog to share my recipes, tips, and instructions. Everything is displayed simply, cutting straight to the chase with no lengthy descriptions, so you can find the answers you want as quickly as possible with the minimum of fuss. There’s also an easy-print function so you can download and keep the recipes together.
Plus, did I mention that every recipe has just six ingredients or fewer? That’s my thing, you see, making mealtimes simpler. I don’t believe you have to use four pans and 20 ingredients to eat well. So I don’t. Therefore, my recipes make it really easy to plan and execute tasty meals night after night without a mad dash to the shops or a rummage through the cupboards for some strange ingredient you can’t pronounce and probably won’t use again.
After all, you have to eat.
Perhaps this rings a bell…?
Maybe you work long hours but don’t want to have to resort to microwave meals when you eventually get home?
Maybe you have three kids (or four, or five!) and they – and you – are getting really bored of making and eating the same lunchbox combinations every. single. week?
Maybe you are new to cooking and want some easy recipes to widen your repertoire?
Maybe you’re on a budget and the thought of only buying a few choice ingredients really appeals?
Maybe your future mother in law is coming to dinner and you really want to impress?
Maybe you need guidance in organising a busy family?
Maybe every time you try to cook, something goes wrong and you need some help?
Or maybe…you just like delicious food?!
Whatever your reason for visiting, I know you’ll find something you love. In fact, you can
And then the Collective grew..
After a while, that teaching part of my personality was starting to get antsy.
It had been a while since I had written a long article or stretched my research muscles. So, a year after I started my blog, I expanded into teaching other food bloggers, too. I now work with helping them set up, grow and diversify their own businesses, just like I did with my own blog.
I have articles and resources that cover everything from monetisation to social media, recipe writing and food photography. I reach hundreds of thousands of people through my social-media channels and have collaborated, coached and supported hundreds of food bloggers already.
So, stick around a while, have a glass of wine. Let’s try some amazing food.
There are incredible flavours to be discovered and some great tools, shortcuts and methods that you can use to find them. And I want to help you do it. Or if you’re a food blogger yourself, then I can’t wait to show you how to reach more hungry mouths with your delicious recipes.
Thanks for stopping by.